Zomato or Swiggy: Who is leading in the food delivery app race (and where)?

Zomato or Swiggy: Who is leading in the food delivery app race (and where)?


India

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Online food delivery in India is pretty much a duopoly. Zomato and Swiggy together fulfil over three-quarters of all orders.

Between the two, Zomato has a slight edge. Its app is installed on 12% of all Indian smartphones, compared with Swiggy’s 10%, according to data shared with Quartz by the market research firm Unomer. The instal base of rival apps, meanwhile, is in low single-digits.

The penetration of these apps is also higher in tier-2 cities than in metros, Unomer’s data, collected from six million smartphone users in the country in May, shows.

“The Zomato Gold programme has worked really well,” Richa Sood, director at Unomer, said. “It’s a push that has seen attraction and repeat purchase. It has increased loyalty among consumers who keep on buying and transacting with the Zomato app.”

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